Sukumar is known to be a moody director who tries for perfection and never hesitates to do what he feels right even if some one points out any mistake in that, he would be more than happy to continue on his decided path rather than change his thinking for them. Giving an example of that, Dil Raju stated what really transpired between him and Sukumar for the director to not direct his second film, Jagadam in Dil Raju production house.
The producer said, “I’m a producer and I’ll think more about the returns a movie can bring at the box office as that is the major scale for success in our Industry. With a good hit, the director, actor, producer, other technicians will have a chance to work for another so I always maintain a strict principle to make only those movies, that at least I feel will bring back my investment.
“Several films did not do well, but I try to update and upgrade my thinking so that I can connect with the young audience. Sukumar is a genius writer and director, but he always thinks very passionately about the film and wants to show something different with his movies. During Jagadam, I found some mistakes with the script and even Allu Arjun felt the same.
“It was supposed to be our second collaboration and I was strict with the script development even though Sukumar is my friend already. It did not go down well with him as he was convinced about his thought process for the movie. He took to another level one day and said, if you won’t produce my movie I can find some other and do the movie, exactly as I want. I still did not show any lenience and he overnight announced the movie with new producer and actor. As I did not want to spoil our relation I went to the opening day function and we still continue to be friends.”