After Baahubali franchise, Tamil Cinema decided to let the more absurd and high budget movies and ideas of their story writers and technicians to fly high by giving maximum support. One might be surprised to see the amount of effort being put in by Sanghamithra, producers to promote the film.
With Rajnikanth and Akshay Kumar on board, and S. Shankar being the director, not much publicity is required for 2.0, the Robo sequel to attract the maximum buzz, but one cannot deny the huge risk factor that Thenendal Studios is taking by producing a 250 crores Mega budget movie with not so crazy star cast. Arya and Jayam Ravi don’t have much recognition past Tamil Nadu and Shruthi Hasan cannot guarantee a recovery after such amount single handedly.
Well, the producers are bending their backs to let world media and national media to know about their project and create positive buzz around it. They are launching the movie at Cannes Film Festival and roped in technicians like Sabu Cyril, AR Rahman and Srinvas Mohan for production design, music and VFX departments, respectively.
Along with them, the Cinematographer for the movie is Thiru. Thiru’s last project is Janatha Garage and the man worked for big VFX movies too before. He worked for Kanjeevaram, Krrish3 and 24 before Janatha Garage. Well, with such a master at work, we hope the film can repeat the magic of Janatha Garage for Sundar C too.