Movie Review: Duvvada Jagannadham
Allu Arjun, Pooja Hegde, Rao Ramesh, Murali Sharma, Subba Raju, Posani
Krishna Murali, Tanikella Bharani, Chandramohan, Vennela Kishore,
Sashank and Others
Music: Devi Sri Prasad
Cinematography: Ayananka Bose
Screenplay: Ramesh Reddy-Deepak Raju
Producer: Dil Raju
Story-Dialogues-Direction: Harish Shankar
Release Date: 23rd June, 2017
Arjun hardly faced any setbacks professionally in the past few years.
This time, He teamed up with Harish Shankar & Dil Raju to deliver
commercial potboiler ‘DJ – Duvvada Jagannadham’. Has the combination
Jagannadham alias DJ (Allu Arjun) is a brahmin youth who can’t tolerate
injustice since childhood. Apart from taking care of catering business,
He fights against anti-social elements with the help of a Top Cop
(Murali Sharma). Just when DJ was executing his plans in disguise, A
huge conspiracy gets exposed and someone close to him pays the price for
it. DJ steps in to end the atrocities of Royyala Naidu (Rao Ramesh) who
is behind the scam. However, Royyala Naidu targets DJ’s Family upon
knowing about his mission. How did DJ accomplish the tough task forms
rest of the tale!
Arjun’s Performance as Brahmin Youth is so-so when compared to either
Chiru’s ‘Mugguru Monagallu’ or NTR’s ‘Adhurs’. Looks-wise, Bunny appears
amazing in both the roles. He is exceptional in Dances & Fights.
Hegde’s Glamour has been elevated quite well. Youth will go crazy
watching her sexy avatar. She, however, got very little scope for
Rao Ramesh entertains with his dialogue delivery,
mannerisms and body language. But, It must be said that he didn’t appear
apt for the lead villain role. Murali Sharma is alright. Vennela
Kishore was under-utilized. Posani, Tanikella and Chandramohan played
their characters as per requirement.
Pooja Hegde’s Glamour
Routine & Predictable
Sri Prasad offered a chartbuster album which could attract Youth and
Mass Audience. Camera Work by Ayananka Bose is quite impressive.
Production Values of Sri Venkateswara Creations are grand. Routine
Story-Screenplay proved costly for ‘DJ’. Harish Shankar yet again failed
to utilize the golden opportunity he received after a success like
‘Gabbar Singh’. The only saving grace is the Dialogues penned by him.
Overall, ‘DJ’ lacked entertainment one expects from a crazy combo.
Posters & Promos gave an impression that it might be a paisa-vasool
entertainer though the Story & Screenplay appear routine. Sadly,
The entertainment quotient isn’t up to the mark. Makers might have
thought of overcoming the short-comings with Allu Arjun’s Brahmin role.
Sadly, This character didn’t live up to the expectations and hardly
creates a lasting impression. Even the Love Track between the Lead Pair
doesn’t appear promising.
While the First Half of ‘DJ’ is
decent, Second Half is quite boring to say the least. Weaving a story
around Agri-Gold Scam might make the subject appear contemporary. Other
than that there is no freshness in this movie.
of Allu Arjun look artificial. Scenes of Protagonist taking law into his
hands in the presence of a Sincere Cop to elevate heroism appeared
unconvincing. Pooja Hegde’s high glamour dose will be thoroughly
enjoyed. Rao Ramesh playing Main Antagonist didn’t work in favour of the
movie. Even character graph wasn’t maintained well.
disappointing aspect is the Climax. Yes, Claims of Harish Shankar in the
promotional interviews has come true. Audience didn’t expect such a
surprising Climax, which is over-the-top, at all. Having a Run Time of
more than 2-and-a-half Hours is another minus. Post the screening,
Audience express the doubt how did Bunny who is very choosey picked up
such a subject.
Bottom Line: DJ – What Message do you wish to convey with a Routine Cinema?