Usually, Midnight Shows will be planned for the sake of Fans a day before the release of star-studded flick. However, Team Allu Arjun decided not to permit any such Fans Shows on June 22nd night.
As per sources, This move is an attempt to prevent negative campaign on social media from affecting the Box Office result. In the recent past, Anti-Fans have been deliberately spilling venom at the time of release and this negative buzz proved costly. We have seen what happened in the case of ‘Brahmotsavam’ and ‘Katamarayudu’. A similar strategy was followed by Bunny for ‘Sarrainodu’ as well.
Hardcore Fans of Allu Arjun got upset with the cancellation of ‘DJ’ Benefit Shows. They believe a lot of revenue in the form of Fixed Hires is getting lost with such a tough decision. Few Fans complain this is one reason Bunny’s films never featured in Top 5 Day 1 shares.